Practical Marketing Strategies to Release the Full Potential of your Business
Welcome to our New Release Dynamics Blog!
This post will serve as a quick introduction and statement of purpose for this blog.About Release Dynamics
Release Dynamics is a digital marketing agency based in Victoria British Columbia Canada. Since 1992 we have been dedicated to helping business owners with practical strategies to Release the full potential of their business. In 2003 we recognized the shifting trends in marketing brought about by the internet. In 2005 we moved to work exclusively in the online space.Our Philosophy
Our philosophy is simple - We believe every business deserves an online presence that is a true and an accurate representation of that business. In other words, what people see online about your business needs to align perfectly with the experience they receive when they actually do business with you.Your Online Presence is Critical
Are you aware 9 out of 10 people will first check you out online before they even consider doing business with you?It's a staggering statistic and when you think about it it makes sense. Do you do it? Of course you do. We all do. Word of mouth has always been the most powerful form of marketing and in today's modern world word of mouth is online. In the past we might 'ask around' before choosing a business now all we have to do is pull out our smart phone and let our fingers do the walking. It's all right there! Literally at our finger tips.
More Startling Statistics about Being Online
- 92% of consumers now read online reviews (vs. 88% in 2014)
- 40% of consumers form an opinion by reading just 1-3 reviews (vs. 29% in 2014)
- Star rating is #1 factor used by consumers to judge a business
- 44% say a review must be written within 1 month to be relevant
- Only 13% of consumers consider using a business that has a 1 or 2 star rating
- 68% say positive reviews make them trust a local business more (vs. 72% in 2014)
- Consumers are becoming more concerned about fake reviews
Let that all sink in and let's get started!
Mark Kanty, president
ReleaseDynamics.com
